The silhouette used on Hedonya’s bottles combines the faces of its two founders. Its sculptural appearance references ancient Greece, where the idea of hedonism originated.

A set of 3D assets extends the identity into motion. The monogram and related forms are rendered as liquid forms against black, and the iridescence used on Hedonya’s packaging returns here as refraction, keeping the material language consistent on screen and in the hand.

The website is presented as the project’s centerpiece. It communicates the brand’s character, showcases the products and provides a smooth, customized online-shopping experience.

The team wanted to go beyond a logo on a generic t-shirt. Drawing on more than ten years of streetwear experience, we sourced premium blanks associated with labels such as Off-White and 032c and collaborated with specialist garment producers on custom tags and embellishments.

Packaging establishes the tone of the customer experience. Iridescent foil was selected for its hypnotic appearance and its ability to reflect the brand’s flirtatious personality.